What does ÉDELSKIN do?

ÉDELSKIN is an international commercialisation company helping beauty, wellness and healthcare brands enter and grow in Asia’s consumer markets, from China to Southeast Asia. It acts as the brand’s direct-to-consumer commercial arm, bringing commercial expertise, technology and people, while the brand keeps full ownership and control.

How is ÉDELSKIN different from a distributor?

A traditional distributor takes a 30–70% margin, holds the accounts and the customer data, and runs the brand in the market. With ÉDELSKIN the brand owns the store, the accounts and the customer data and keeps control of the brand, a dedicated team runs its presence, marketing, social media and daily operations, and ÉDELSKIN grows when the brand grows profitably.

How long does it take to launch a brand in China with ÉDELSKIN?

Across the brands ÉDELSKIN operates in China, launch comes about 3 months after agreement and the first sale about 30 days after launch. The traditional route through a distributor takes 12 to 16 months.

Which markets does ÉDELSKIN work in?

Asia’s consumer markets, from China to Southeast Asia. ÉDELSKIN is based in Singapore.

Which brands does ÉDELSKIN work with?

Beauty, wellness and healthcare brands that want to enter and grow in Asia while keeping ownership of their store, their accounts and their customer data.

How does a brand start working with ÉDELSKIN?

With a 30-minute call and a free brand assessment. Write to partners@edelskin.com.

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Market entry and growthfrom China to Southeast Asia.

ÉDELSKIN is an international commercialisation company helping beauty, wellness and healthcare brands enter and grow in Asia’s consumer markets.

Book a 30-minute call Read the journal

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We bring commercial expertise, technology and people.You keep full ownership and control.

As your direct-to-consumer commercial arm, we put a dedicated team on your brand in each market. It runs your presence, marketing, social media and daily operations.

The store, the accounts and the customer data are yours. We work from that data, reading traffic, conversion, acquisition cost and repeat rate, and we grow when your brand grows profitably.

How ÉDELSKIN works From the journalWhat does ÉDELSKIN actually do?

Results across our brands

~3monthsfrom agreement to launch

~30daysfrom launch to first sale

Time to market, in months

ÉDELSKIN

Launch in ~3 months, first sale ~30 days later

Traditional route

12–16 months

2–4x¹greater cost efficiency than working with a distributor
+76%average sales in the new market in the first 18 months, against existing sales at home
+36%median year-on-year growth
>50%repurchase rate on Tmall

¹ Cost efficiency compares the ÉDELSKIN model with a 30–70% distributor margin. ÉDELSKIN figures are averages across the brands ÉDELSKIN operates in China (year-on-year growth: median); they are illustrative and not a forecast or guarantee.

Two routes into the same market.Only one leaves the brand with you.

Cost efficiency
Traditional distributor30–70% distributor margin
ÉDELSKIN2–4x greater cost efficiency¹
Time to market
Traditional distributor12–16 months
ÉDELSKINLaunch in ~3 months; first sales ~30 days later
Control
Traditional distributorBrand loses control in the market
ÉDELSKINYou keep full control of your brand
Ownership
Traditional distributorDistributor holds accounts and data
ÉDELSKINYou own the store, accounts and customer data
Execution
Traditional distributorRun by the distributor
ÉDELSKINDedicated team: presence, marketing, social media, daily operations
Optimisation
Traditional distributorLimited access to customer data
ÉDELSKINData-driven: traffic, conversion, CAC, repeat rate
Incentives
Traditional distributorMargin on every sale
ÉDELSKINWe grow when your brand grows profitably

The market

€2.00tnChina e-commerce retail sales, 2024
€2.44tnforecast for 2030
8.5%forecast CAGR, beauty and personal care

Market data: seoagencychina.com, mordorintelligence.com. EUR at 2024 average FX.

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Questionsfrom brand owners.

What does ÉDELSKIN do?: ÉDELSKIN is an international commercialisation company helping beauty, wellness and healthcare brands enter and grow in Asia’s consumer markets, from China to Southeast Asia. It acts as the brand’s direct-to-consumer commercial arm, bringing commercial expertise, technology and people, while the brand keeps full ownership and control.
How is ÉDELSKIN different from a distributor?: A traditional distributor takes a 30–70% margin, holds the accounts and the customer data, and runs the brand in the market. With ÉDELSKIN the brand owns the store, the accounts and the customer data and keeps control of the brand, a dedicated team runs its presence, marketing, social media and daily operations, and ÉDELSKIN grows when the brand grows profitably.
How long does it take to launch a brand in China with ÉDELSKIN?: Across the brands ÉDELSKIN operates in China, launch comes about 3 months after agreement and the first sale about 30 days after launch. The traditional route through a distributor takes 12 to 16 months.
Which markets does ÉDELSKIN work in?: Asia’s consumer markets, from China to Southeast Asia. ÉDELSKIN is based in Singapore.
Which brands does ÉDELSKIN work with?: Beauty, wellness and healthcare brands that want to enter and grow in Asia while keeping ownership of their store, their accounts and their customer data.
How does a brand start working with ÉDELSKIN?: With a 30-minute call and a free brand assessment. Write to partners@edelskin.com.