What Two Chinese Beauty Groups Reported About Online and the Fourth Quarter

ÉDELSKIN Journal · Market Intelligence · 6 November 2026

Almost 48%. That is the share of Shanghai Jahwa's domestic business that came through online channels in the first nine months of 2026. Those domestic online sales grew more than 30% year on year, according to the results the group published on 27 October.

Two Chinese beauty groups reported their third quarter that day. Read together, their numbers describe where an established local player puts its effort as the year's biggest shopping season approaches.

Shanghai Jahwa: online is close to half

Shanghai Jahwa reported revenue of RMB 5.361 billion for the first nine months of 2026, up 8.1% year on year. Within that, the domestic online channel grew more than 30% and now represents almost 48% of the group's domestic business. The beauty business grew almost 40% across all channels over the same period.

The group describes its strategy as focusing on core brands, brand building, online and efficiency. Its own summary points to a more efficient loop from seeding content to completed purchase. An online share close to half of the domestic business is a notable number for a group of this size.

One caveat on sourcing: we read these figures in the company's release as carried by Xinhua and in Xinhua Finance's report. The exchange filing itself was not accessible to us when we checked.

Botanee and Winona: the quarter before the sale

Botanee, the group behind the Winona brand, filed its third quarter report on the same day. Revenue for the quarter, from July to September, slipped 4.28% year on year to about RMB 1.05 billion. For the first nine months, revenue was still up 4.99%.

The more interesting detail sits on the balance sheet. At 30 September 2026, Botanee's prepayments stood at RMB 156.6 million, up 77.47% from the start of the year. The filing explains why. The money was paid ahead for the fourth quarter livestreaming, seeding and similar promotion programmes, including store promotion top-ups on large B2C e-commerce platforms, and for marketing services and endorsement costs that are still to be amortised.

Inventory tells the same story. It stood at RMB 757.9 million, up 43.42% from the start of the year. According to the filing, this reflects planning, purchasing and production of core products ahead of the fourth quarter's key promotions and product launch plans.

These are balance sheet positions at one date, so they do not show how the fourth quarter will go. They do show what a large skincare group chose to commit before the season opened.

What the two reports have in common

Taken together, the two reports make one point. Online is where a large part of the business now sits, and a sale is the visible end of work that began weeks earlier. Budget is placed with platforms. Content is planned for livestreams and seeding. Stock is bought and positioned. Then the shoppers arrive.

For a brand building its presence in China, that has a practical meaning. The calendar for a quarter is set in the quarter before, and the daily work of running channels is where results are made. Someone has to plan the campaign, run the social accounts, read the data and adjust, every day, in the language and rhythm of each platform.

The ÉDELSKIN take

This is the way we work with the brands we partner with. A dedicated team handles marketing, social media, data-driven optimisation and daily operations, so the planning described above is done on the ground, continuously, by people who live in the market. The brand owns everything. Brands see their first sales within 30 days.

The numbers from Shanghai Jahwa and Botanee show what a market looks like when so much of it runs online. Effort goes in early, and it goes in every day.

A question to take into your next planning meeting: when does your China calendar for next quarter begin?

Planning your next step in China and Asia? Let's talk at edelskin.com.

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