How ÉDELSKIN works.A commercial arm for brands in Asia.
ÉDELSKIN is an international commercialisation company helping beauty, wellness and healthcare brands enter and grow in Asia’s consumer markets. We work as the brand’s direct-to-consumer commercial arm, from China to Southeast Asia. A dedicated ÉDELSKIN team runs the brand’s presence, marketing, social media and daily operations in each market, and the brand owns the store, the accounts and the customer data.
Who we work with
Brands that have proven themselves at home and are ready for a new market. They are usually independent or mid-size brands from Europe and North America, new to China or Southeast Asia.
Many have spent years on their formulations. They care how their brand is seen in a new market, which is why they hesitate to hand it to someone else.
What the ÉDELSKIN team runs
Each brand gets a dedicated team in the market. Its work falls into four parts.
- Finding the right consumer.
- Before anything goes live, the team works out who the products are for in that market, which needs they meet and which consumers are most likely to care.
- Building demand.
- The team builds the brand’s presence where those consumers discover and buy, with content and campaigns made for the local audience rather than translated from home.
- Running daily operations.
- Stores, promotions, customer service and the many small tasks that keep a brand selling are handled by people who know the local marketplaces.
- Learning from the data.
- We read traffic, conversion, acquisition cost and repeat rate every day, and change the plan to fit what consumers actually do.
What stays with the brand
Everything we build in the market belongs to the brand. The brand keeps control of its positioning, its products, its customers and its data, and it can see what is happening and why, because the work runs on data the brand owns.
Our incentives follow the brand’s. A distributor earns a margin on every sale. ÉDELSKIN grows when the brand grows profitably.
From first call to first sale
An engagement starts with a 30-minute call and a free brand assessment. Across the brands ÉDELSKIN operates in China, launch has come about three months after agreement, and the first sale about 30 days after launch. The traditional route through a distributor takes 12 to 16 months.
~3monthsfrom agreement to launch
~30daysfrom launch to first sale
Results across our brands
- 2–4x1greater cost efficiency than working with a distributor
- +76%average sales in the new market in the first 18 months, against existing sales at home
- +36%median year-on-year growth
- >50%repurchase rate on Tmall
1 Cost efficiency compares the ÉDELSKIN model with a 30–70% distributor margin. ÉDELSKIN figures are averages across the brands ÉDELSKIN operates in China (year-on-year growth: median); they are illustrative and not a forecast or guarantee.
ÉDELSKIN or a distributor
| Traditional distributor | ÉDELSKIN commercial arm | |
|---|---|---|
| Cost efficiency | 30–70% distributor margin | 2–4x greater cost efficiency¹ |
| Time to market | 12–16 months | Launch in ~3 months; first sales ~30 days later |
| Control | Brand loses control in the market | You keep full control of your brand |
| Ownership | Distributor holds accounts and data | You own the store, accounts and customer data |
| Execution | Run by the distributor | Dedicated team: presence, marketing, social media, daily operations |
| Optimisation | Limited access to customer data | Data-driven: traffic, conversion, CAC, repeat rate |
| Incentives | Margin on every sale | We grow when your brand grows profitably |
Questionsbrand owners ask.
- What does ÉDELSKIN do?
- ÉDELSKIN is an international commercialisation company helping beauty, wellness and healthcare brands enter and grow in Asia’s consumer markets, from China to Southeast Asia. It acts as the brand’s direct-to-consumer commercial arm, while the brand keeps full ownership and control.
- How is ÉDELSKIN different from a distributor?
- A traditional distributor takes a 30–70% margin, holds the accounts and the customer data, and runs the brand in the market. With ÉDELSKIN the brand owns its store and its customer data, and keeps control of the brand. A dedicated team runs its presence, marketing, social media and daily operations, and ÉDELSKIN grows when the brand grows profitably.
- How long does it take to launch in China with ÉDELSKIN?
- Across the brands ÉDELSKIN operates in China, launch comes about 3 months after agreement and the first sale about 30 days after launch. The traditional route through a distributor takes 12 to 16 months.
- Which markets does ÉDELSKIN work in?
- Asia’s consumer markets, from China to Southeast Asia. ÉDELSKIN is based in Singapore.
- Who owns the store and the customer data?
- The brand. ÉDELSKIN’s team works from that data, reading traffic, conversion, acquisition cost and repeat rate, but all of it stays with the brand.
- How does a brand start?
- With a 30-minute call and a free brand assessment. Write to partners@edelskin.com.
Start with a call.A free brand assessment.
Write to partners@edelskin.com, or book a call.