The journalMarket notes from across Asia.
32 articles since May 2025
Last Week in Beauty & Wellness: Wellness Sampling, Scalp Care and a Korean Pharmacy Brand in Japan
Fragrance for Yourself: The Mood-Scent Trend on Xiaohongshu
Cosmetics Keep Outrunning China Retail: What the September NBS Numbers Show
11.11 Explained for Brand Owners: How the Season Works, How Shoppers Decide, What to Prepare
Last Week in Beauty & Wellness: Sephora Deals, PDRN Goes Global and Viral Advice Under Review
When Skincare Advice Goes Viral: What New Dermatology Research Means for Brands
What Does ÉDELSKIN Actually Do?
Arriving Is the Easy Part: Why Some Beauty Brands Stay in China
Beauty's Centre of Gravity Is Moving
From Anti-Ageing to Skin Longevity
Why Specialisation Is Becoming a Competitive Advantage in Skincare
The New Definition of Premium Skincare
Why Consumer Education Has Become the New Competitive Advantage
Why Science-Led Niche Brands Are Shaping the Future of Premium Skincare
The First 12 Months Matter More Than The Launch
Why The First Market Matters More Than Most Brands Think
What Brands Underestimate About Asian Consumers
Why Distribution Is Not A Growth Strategy
Why Entering Asia Does Not Guarantee Success
Most Skincare Brands Have a Positioning Problem
The Future of Skincare: Where Science, Asia, and Innovation Converge
Why Positioning Matters More Than Product in Skincare Today
What It Actually Takes to Build a Skincare Brand in Asia
Why Most Skincare Brands Fail to Scale in Asia
The Convergence of Dermatology, Aesthetics, and Skincare
Why Premium Skincare Brands Scale Faster in Asia Than in Europe
From Natural to Biotech: The Next Evolution of Skincare
Why Barrier Repair Skincare Is Becoming a Core Global Category
Preventive Skincare vs Corrective Skincare: The Asia vs Europe Mindset
Why Digital Execution Is Now the Real Competitive Advantage in Beauty
Why Asia Sets the Pace for Global Skincare Innovation
Why Clinical Skincare Is Becoming the Global Premium Standard